Scott - Proven In Use

Making the invisible impossible to ignore.

Kimberly-Clark Professional approached WM Creative Studio looking for a production partner to film Scott dispensers in real industrial environments. We saw room for more, and turned the production brief into a full creative campaign.

Built around the idea that the best restroom products are the ones people never have to think about, Proven In Use shows reliability through real workplace moments. Across three creative territories, Proven In Plain Sight, Proven Under Pressure and Proven Every Time, the campaign shows Scott products performing exactly as they should, day after day, shift after shift.

Building the environment around the story.

To achieve complete creative control, we designed and constructed three full-scale industrial restroom environments inside a studio. Every detail was considered, from operational plumbing and aged dispensers to practical lighting and production design, creating believable spaces that reflected real manufacturing facilities.

With control over every element, we could focus on everyday details. Cinematic camera moves, practical transitions and choreographed talent made functional products the heroes of the story, and the spaces stayed believable.

A campaign built to keep working.

From the start, Proven In Use was planned to outlast its 3 hero films. Every shoot day was scheduled to capture a full library of video and photography that could support the brand across campaigns, social, digital and sales initiatives.

Alongside three flagship films and a suite of social cutdowns, we delivered a media library the brand keeps drawing on. By combining strategy, creative development, production and post under one roof, we created a body of work designed to work just as hard as the products it represents.

_Client

_{Kimberly-Clark Professional}

_{North America Creative Director - Elias Damouni}

_{Senior Creative Brand Strategist - Kseniya Tsvok}

_{Integrated Marketing - Nina Sullivan}

_{Senior Account Manager - Aaron Bernardo}

_{Associate Creative Director - Kristen Venegas}

_------

_{Agency and Production: WM Creative Studio
‍
Creative Director - Will Murphy}

_PRODUCTION

_{Director • Executive Producer - Will Murphy}

_{Line Producer - Jessica Clarke}

_{Production Manager - Alison Henthorn}

_{Director of Photography - Shae Paterson}

_{1st Assistant Director - Keith White}

_{1st Assistant Camera - Mike Manus}

_{Gaffer - Timur Aliev}

_{Best Electric- Alex Roman}

_{Key Grip - Robert Wharry}

_{Best Grip - Jarret Murray}

_{Production Designer - Dominika Monicka}

_{Buyer - Zuza Cackowska}

_{Lead Set Dresser - Jenna Wilhelmsen}

_{Set Dresser - Karlie Alt}

_{Construction - CRUX Design + Build}

_{Wardrobe & Hair + Makeup}

_{Wardrobe Stylist - Hailey Uens}

_{Wardrobe Assistant - Christina Corrick}

_{Key Hair & Makeup - Daniela Suppa Rago}

_{Hair & Makeup - Carley Chamberlin & Presley Foskett}

_{Photographer - Carlyle Routh}

_{Photo Assistant - Kyle Phillips}

_{Concept Art - Gavin McCarthy}

_{Behind the Scenes Photography - Stefano Vedova}

_{Production Assistant - Samantha Pearson}

_{Equipment provided by Ontario Camera Inc.}

_{Editor - Andy Kloske & Will Murphy}

_{Colour - Clinton Homuth @ Artjail}

_{Post Sound - Anthony Abbatangelo}

_Cast

_{Proven In Plain Sight}

• _{Brittany Perera}
• _{Victoria Orina}
• _Rosie Wu
• _{Rachel Rutherford}
• _{Maxine Chidyausiku}

_{Proven Under Pressure}

• _{Lukas Budziak}
• _Yash Nayak
• _John Garcia
• _{Isaiah Ayodele}
• _{Denzel Atherley}
• _{Joshua David MacKay}
• _{Keith R. Singer}
• _{Imanis Talbot-Hall}

_{Proven Every Time}

• _{Amardeep Sanjay Pawar}
• _{Shiv Krishnan}
• _{Joshua David MacKay}
• _{Keith R. Singer}
• _{Imanis Talbot-Hall}