Scott - Proven In Use

Making the invisible impossible to ignore.

Kimberly-Clark Professional approached WM Creative Studio looking for a production partner to create a campaign showcasing Scott dispensers in real industrial environments. Together, we saw an opportunity to go further, transforming a production brief into a fully developed creative campaign.

Built around the idea that the best restroom products are the ones people never have to think about, Proven In Use demonstrates reliability through authentic workplace moments rather than product claims. Across three creative territories, Proven In Plain Sight, Proven Under Pressure and Proven Every Time, the campaign shows Scott products performing exactly as they should, day after day, shift after shift.

Building the environment around the story.

To achieve complete creative control, we designed and constructed three full-scale industrial restroom environments inside a studio. Every detail was considered, from operational plumbing and aged dispensers to practical lighting and production design, creating believable spaces that reflected real manufacturing facilities.

With complete control over every element, we could focus on elevating the everyday. Cinematic camera movement, seamless practical transitions and carefully choreographed talent transformed functional products into the heroes of the story, while maintaining the authenticity the audience expects.

A campaign built to keep working.

From the outset, Proven In Use was designed as more than three hero films. Every shoot day was planned to maximise long-term value, capturing a comprehensive library of video and photography that could support the brand across campaigns, social, digital and sales initiatives.

Alongside three flagship films and a suite of social cutdowns, we delivered a scalable media library that continues to extend the reach of the campaign. By combining strategy, creative development, production and post under one roof, we created a body of work designed to work just as hard as the products it represents.

_Client

_{Kimberly-Clark Professional}

_{North America Creative Director - Elias Damouni}

_{Senior Creative Brand Strategist - Kseniya Tsvok}

_{Integrated Marketing - Nina Sullivan}

_{Senior Account Manager - Aaron Bernardo}

_{Associate Creative Director - Kristen Venegas}

_------

_{WM Creative Studio
‍
Executive Producer • Creative Director • Director- Will Murphy}

_{Line Producer - Jessica Clarke}

_{Production Manager - Alison Henthorn}

_{1st Assistant Director - Keith White}

_{Production Assistant - Samantha Pearson}

_{Cinematography}

_{Director of Photography - Shae Paterson}

_{1st Assistant Camera - Mike Manus}

_{Gaffer - Timur Aliev}

_{Best Electric- Alex Roman}

_{Key Grip - Robert Wharry}

_{Best Grip - Jarret Murray}

_{Production Design}

_{Production Designer - Dominika Monicka}

_{Buyer - Zuza Cackowska}

_{Lead Set Dresser - Jenna Wilhelmsen}

_{Set Dresser - Karlie Alt}

_{Construction - CRUX Design + Build}

_{Wardrobe & Hair + Makeup}

_{Wardrobe Stylist - Hailey Uens}

_{Wardrobe Assistant - Christina Corrick}

_{Key Hair & Makeup - Daniela Suppa Rago}

_{Hair & Makeup}

• _{Carley Chamberlin}
• _{Presley Foskett}

_Photography

_{Photographer - Carlyle Routh}

_{Photo Assistant - Kyle Phillips}

_{Behind the Scenes Photography - Stefano Vedova}

_{Post Production}

_Editors

• _Andy Kloske
• _Will Murphy

_{Colour - Clinton Homuth @ Artjail}

_{Post Sound - Anthony Abbatangelo}

_Cast

_{Proven In Plain Sight}

• _{Brittany Perera}
• _{Victoria Orina}
• _Rosie Wu
• _{Rachel Rutherford}
• _{Maxine Chidyausiku}

_{Proven Under Pressure}

• _{Lukas Budziak}
• _Yash Nayak
• _John Garcia
• _{Isaiah Ayodele}
• _{Denzel Atherley}
• _{Joshua David MacKay}
• _{Keith R. Singer}
• _{Imanis Talbot-Hall}

_{Proven Every Time}

• _{Amardeep Sanjay Pawar}
• _{Shiv Krishnan}
• _{Joshua David MacKay}
• _{Keith R. Singer}
• _{Imanis Talbot-Hall}