WM Creative is a corporate video production agency led by Will Murphy, a creative and commercial director with 15+ years of experience. We help enterprise and mid-sized teams turn complex goals into clear, human stories, from internal communications and recruitment to documentary-style brand films. We’re known for working in high-friction industries and coaching non-actors to feel natural and credible on camera.
Corporate communication does not have to feel sterile. WM Creative specializes in industries where the story is important, the details matter, and the message must stand up to scrutiny: real estate, healthcare, life sciences, energy, and advanced technology.
If you need to explain something technical, regulated, or easily misunderstood, we use a documentary mindset to make it clear and relatable without watering it down.
A core differentiator: talent coaching for non-actors
Most corporate leaders are not trained performers, and traditional directing often fails. We coach executives, scientists, and technical staff to speak naturally so their expertise comes through on camera.
B2B Video Solutions & Internal Communications
01
Corporate Documentaries
Long-form storytelling that makes culture, innovation, and mission feel real, not scripted.
02
Employer Branding & Recruitment
Interview-driven series built to attract talent and show how teams actually work together.
03
Executive & Stakeholder Communications
Leadership messaging for town halls, investor moments, change initiatives, and internal alignment.
04
Complex Topics, Explained Clearly
Technical and regulated narratives translated into content that audiences understand and trust.
05
360 Asset Maximization
One production, many deliverables. Our content system approach turns a single production into bespoke, cost-effective edits, media packages, versioning, and supporting graphics, building an evergreen brand media library.
Proven Impact in Tech & Healthcare
IBM Bromont
The Challenge
Make advanced semiconductor manufacturing understandable and engaging to people outside the facility.
The Execution
A human-first corporate documentary built around interviews and real working culture, not sterile machinery-only footage.
The Impact
A corporate documentary that bridged technical complexity with an optimistic, human view of the team and their work, strengthening both brand perception and talent positioning.
AstraZeneca Canada (“Coffee Chat” Series)
The Challenge
Capture a collaborative culture accurately for recruitment and internal communications, while staying credible in a regulated environment.
The Execution
A structured nine-episode “Coffee Chat” series designed to lower corporate defences and create authentic dialogue, supported by pullout graphics for social distribution.
The Impact
The series expanded beyond its original regional scope and was shared internally as a benchmark approach for recruitment and onboarding communications.
Frequently Asked Questions
Yes. We handle end-to-end corporate video production, including on-site directing, lighting, and sound, and we build a crew that matches the location, timeline, and sensitivity of your environment.
We are experienced in high-friction industries where review cycles and compliance matter. We work with your internal stakeholders to ensure messaging is accurate, approved, and still engaging.
Yes. This is a core part of how we work. Coaching is essential for executives, scientists, and technical staff because standard directing techniques are not effective in corporate settings. The goal is a calm, natural delivery that reflects real expertise.
Absolutely. We plan for versioning and multi-platform delivery from the start so you get maximum output from a single shoot.
