You get senior creative leadership and strategic clarity without the cost and complexity of hiring full-time or committing to a traditional AOR. It is designed for brands and agencies that need high-impact direction, fast.
Most mid-sized brands and independent agencies hit the same wall: you need senior creative direction to keep work sharp and consistent, but hiring a full-time Creative Director (or locking into an AOR) is not realistic.
WM Creative solves that with a fractional leadership model. You get experienced creative direction, strategic realignment, and fast-moving execution without long-term overhead, and without forcing you into a heavy, slow agency process.
What “fractional” looks like in practice:
- Step in as senior creative leadership during launches, campaigns, or busy seasons
- Bring fresh concepts when the team is too close to the work
- Align stakeholders, brand guidelines, and KPIs before production starts
- Directing crews on set to tell dynamic stories.
- Build a lean creative pod around your needs (not a bloated roster)
We think like an Ad Creative and create like a Filmmaker. That means ideas that serve the business, and storytelling that does not feel generic.
Oxford Properties – Global Capabilities Campaign
A leading global real estate investor, developer and manager with a diversified, international portfolio.
Launch Oxford’s first global brand campaign in an industry where brand-level marketing is rare.
The goal was to clearly articulate their end-to-end platform across investment, development and management, while reinforcing leadership in sustainable investing and corporate excellence, without reverting to conventional corporate messaging.
We led strategy, creative direction, production and full campaign rollout.
Oxford’s largest production to date, the campaign was filmed across 14 locations and resulted in 46 video assets, blending cinematic brand storytelling with executive thought leadership. We built a unifying narrative framework that showcased both the scale of the platform and the people behind it.
Activation included:
- A refreshed website and dedicated landing experience
- A year-long organic social programmer
- Precision-targeted paid LinkedIn
- Premium programmatic placements via DV360
Our media architecture balanced reach and precision, targeting institutional investors, private equity, developers and C-suite leaders. Creative and targeting were continuously optimized using live performance data, ensuring sustained visibility and efficient delivery across channels.