WM Creative is a commercial video production company led by Will Murphy. We create broadcast-quality TV spots, brand films, and consumer-facing campaigns for brands that need high-end craft and disciplined execution. Our work combines advertising strategy with filmmaker-level production so the story lands emotionally and the assets perform across every channel.
Great advertising requires both sides of the equation: a strong idea aligned with the business goal, and production that delivers the quality and emotional impact the concept demands.
Many teams lean heavily one way. Some are strong on messaging but struggle with cinematic execution. Others shoot beautiful footage but drift off-brief, ignore KPIs, or compromise brand integrity.
WM Creative sits in the middle. We think like an ad creative and create like a filmmaker. Your commercial stays on strategy, on brand, and visually world-class.
Credibility line (keep it simple, not hype):
Will Murphy is an award-winning director, including recognition for Outstanding Director, bringing disciplined craft to commercial work that still has to perform in the real world.
Commercial Production Services
01
Broadcast TV Commercials
High-end commercial production built to broadcast specifications, with the pacing and polish required for national reach.
02
Integrated Brand Launches
Campaign-led production that scales across channels: hero spot, cutdowns, social edits, and supporting assets.
03
Brand Films & Branded Documentaries
Longer-form storytelling that builds trust and emotional connection beyond feature-benefit advertising.
04
High-Stakes & Sensitive Messaging
Tonal precision for crisis response, social impact, philanthropic initiatives, and emotionally complex topics.
05
Versioning & Delivery
Platform formats planned from the start so you are not rebuilding the campaign in post-production.
Proven Impact: Global Brands & Broadcast
LEGO – Bricktober (360 Campaign)
The Challenge
Deliver consumer-facing creative while staying inside strict global brand guidelines.
The Execution
A set of integrated commercial assets designed to work across channels without losing brand fidelity.
The Impact
Strong retail and engagement performance while protecting one of the most recognizable global brands.
CAA – “Belonging”
The Challenge
Shift messaging beyond standard feature-benefit advertising and create something people actually feel.
The Execution
Branded documentary approach focused on human connection and community relevance.
The Impact
Strengthened brand perception and positioned CAA around belonging and safety, not just services.
Frequently Asked Questions
We do not just “shoot what’s on the page.” We can support concept development, creative direction, and execution, so the final commercial stays aligned with your business goals, your KPIs, and your brand system, without sacrificing craft.
Yes. We can scale production for multi-asset campaigns, plan versioning from the start, and deliver consistently across formats and platforms while maintaining broadcast-level quality.
Yes. We often support agencies that need a director-led production partner who can execute at a high level and move fast without creating workflow friction.
