Oxford - Brand Campaign

Oxford’s first global brand campaign.

Brand-level marketing is rare in commercial real estate. Oxford Properties asked us to build its first global brand campaign, showing its end-to-end capabilities in investment, development and management to a B2B audience.

It became Oxford’s largest production to date.

14 locations. 46 videos.

We filmed across 14 locations and produced 46 videos: cinematic brand films for each core capability, plus thought leadership pieces with Oxford’s own experts.

The same shoots fed advertising cutdowns, static ads, carousels and a photography and b-roll library Oxford now uses for events, leasing, property marketing and investment pitches. The campaign’s creative gallery runs to more than 200 assets.

The results.

The campaign launched through a refreshed website, a year-long organic social program and paid media on LinkedIn and premium programmatic channels. It beat its key performance targets:

• 20M+ impressions
• 143.5K clicks
• $0.46 cost per click
• 38% web engagement rate
• 2:01 average session duration

In the client’s words:

“We cannot thank you enough for the extraordinary amount of effort, talent, and dedication you have brought to this project, and the way you have been able to bring our capabilities to life in a way that hasn’t been done before.”

^{CLIENT: OXFORD PROPERTY GROUP}

^{Senior Vice President of Brand, Marketing & Communications: Daniel O’Donnell}

^{Director, Brand & Marketing: Diana Kelly}

^{Associate Director, Brand, Digital & Content: Sierra Watling}

^{Senior Specialist, Brand & Marketing: Shannon Werth}

^{‍
AGENCY AND PRODUCTION: WM CREATIVE STUDIO}

^{Creative Director: Will Murphy}

^------

^{PHASE 1}

^{Director | Editor: Will Murphy}

^{Director of Photography: Tyson Burger}

^{Production Designer: Mauro de Souza}

^{Production Manager: Tejasvi Bhalla}

^{Gaffer: Jarrett Murray}

^{Grip: Spencer Johnston}

^{Swing: Russell Porter-Follows}

^{Assistant Set Designer: Bosco da Costa}

^{Make-Up & Hair: Daniela Suppa Rago}

^{Make-Up & Hair Assistant: Samantha Fabian}

^{Driver: Phil Negus}

^{PHASE 2 - DAY ONE}

^{Director of Photography: Shae Paterson}

^{First AC: Cecilia Lee}

^{Gaffer: Timur Aliev}

^{Sound: William Cabana-Marshall}

^{Make-up Artist: Samantha Fabian}

^{Production Assistant: Linda Ekaterincheva}

^{PHASE 2 - DAY TWO}

^{Director of Photography: Teo Weyman}

^{First AC: Ashley Mach}

^{Gaffer: David Grif}

^{Sound: Nicholas Koscik}

^{Make-up Artist: Daniela Suppa-Rago}

^{Production Assistant: Will Reid}

^{POST-PRODUCTION}

^{Additional Editing & Motion Graphics: Ashlee Mitchell}

^{VFX: Bob Holt}

^{Sound Design & Mix: Anthony Abbatangelo}

^{Digital Management & Amplification: Agency5S}

^TALENT

^{Dr. Martyna Janjua}

^{Omar Sohail}

^{Sally Chen}

^{Xander Sherman}

^{Nick Ametrano}

^{Sylvia Bentham}

^{Ayla Tse}

^{Varsha Singh}

^{Selene Clark}

^{Arturo Paredes}

^{Joseph Amodeo}

^{Anastacia Pecherskaya}

^{Thank you to all Oxford experts featured in the thought leadership series}