Net Zero Need Nuclear

Bruce Power and OPG wanted public and government support for nuclear energy.

The campaign set out to close the awareness gap on nuclear's role in reaching net zero, answering common fears with clear, factual information.

We launched a brand that takes on energy misconceptions and starts conversations with Ontarians about nuclear's role in net zero, building political confidence, support and funding for nuclear energy.

^{CLIENT: BRUCE POWER x OPG}

^{AGENCY: BIG RED OAK}

^{Strategy: Max Monahan-Ellison}

^{Account Lead: Cara Carson}

^{Creative Director: Will Murphy}

^{Senior Project Manager: Lisa Karlsen}

^{Project Manager: Tricia Martin}

^{Project Co-ordinator: Priscilla Tiburcio}

^{Writer: Sean Butler, Will Murphy}

^{Graphic Designer: Raz Latif}

^{Website Development: Ralph Reefke}

^{Social Media Strategy: Method & Motion}

^{Social Media Management: Cleo Social Agency}