LifeLabs

LifeLabs wanted to boost brand awareness and make customers aware of new locations.

We brought LifeLabs closer to its community by creating heartfelt videos featuring real stories of customers and employees. These narratives displayed LifeLabs as a neighbourly, family-friendly health solution always ready to support.

We got these stories in front of the right people through geo-targeted video, digital banners, programmatic ads, homepage takeovers, and podcast audio ads.

The message was simple: "When life needs LifeLabs, we're here for you," growing LifeLabs' brand and its ties to the community.

^{CLIENT: LIFELABS}

^{AGENCY: BIG RED OAK}

^{Strategy & Account Lead: Brandon Morrison}

^{Creative Director: Will Murphy}

^{Project Manager: Pearl Lam}

^{Agency Producer: Tejasvi Bhalla}

^{Writer: Will Murphy, Marilyn de Lang}

^{Graphic Designer: Brad Sherri}

^PRODUCTION

^{Director | Editor: Will Murphy}

^{Director of Photography: Tyson Burger}

^{Key Grip: Jarrett Murray}

^{Colourist: Alistair Simpson}

^{Sound Design & Mix: Toronto Sound}

^{Voiceover: Meryle Evans}

^‍