For LEGO Bricktober, we conceptualized and created 175 assets in 3 weeks for a digital & in-store takeover of RSA & MENA regions.
We wanted you to feel like you stepped into a fairytale. Bold yellow and red for instant brand recognition, whimsical characters front and centre, and childhood joy infused every design.
Large Product SKUs for easy audience takeaway.
CLIENT: LEGO
AGENCY: SSS
Creative Director: Will Murphy
Executive Producer: Salman Sajun
Producer: Haris Ishak
Producer: Regina Izquierdo Robles
Production Lead: Gibran Mir
Production Studio: JUMP Activations