Kinectrics was launching a campus for innovation in clean energy.
We created a brand that represented the unison of Kinectrics, academics and industry leaders on a mission to utilize SMR hydrogen technology and reach our net-zero 2050 goals.
We created an evergreen brand identity and a suite of tailored content that engages stakeholders at their natural touchpoints and speaks directly to them.
CLIENT: KINECTRICS
AGENCY: BIG RED OAK
Creative Director: Will Murphy
Agency Producer: Tejasvi Bhalla
Writer: Marilyn de Lang, Will Murphy
Graphic Designer: Brad Sherri
PRODUCTION
Director | Editor: Will Murphy
Camera: Alistair Simpson + Tyson Burger
VFX: Andy Kloske
Voiceover: Charlene Wolf