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Video Marketing Agency &
Production (Toronto)

WM Creative is a Toronto-based video marketing agency led by Will Murphy, a creative director and commercial director with 15+ years of experience. We provide fractional creative leadership and end-to-end marketing production, bridging business objectives with multi-channel creative that is built to perform and crafted to feel human.
Discuss Your Campaign Strategy

Enterprise Strategy.
Agile Execution

Most mid-sized brands and independent agencies hit the same wall: you need senior creative direction to keep work sharp and consistent, but hiring a full-time Creative Director (or locking into an AOR) is not realistic.
WM Creative solves that with a fractional leadership model. You get experienced creative direction, strategic realignment, and fast-moving execution without long-term overhead, and without forcing you into a heavy, slow agency process.
What “fractional” looks like in practice:
Step in as senior creative leadership during launches, campaigns, or busy seasons
Bring fresh concepts when the team is too close to the work
Align stakeholders, brand guidelines, and KPIs before production starts
Build a lean creative pod around your needs (not a bloated roster)
We think like an Ad Creative and create like a Filmmaker. That means ideas that serve the business, and storytelling that does not feel generic.

Comprehensive Marketing Production Services

We translate complex messages into high-fidelity, multi-channel assets with consistent tone across video, web, social, and campaign collateral.
01
Creative Direction & Campaign Strategy
Concept development, creative leadership, stakeholder alignment, KPI and channel planning
02
Narrative Architecture & Scriptwriting
Brand messaging, campaign copy, interview strategy, TV and radio scripts, voiceover writing
03
Video Production (End-to-End)
Commercials, brand films, corporate documentaries, internal communications, employer brand, product launches
04
Post-Production & Motion
Editing, versioning for platforms, motion graphics, sound and finishing for broadcast-ready delivery
05
Visual Design & Art Direction
Storyboards, concept design, presentation design, key visuals, and supporting social assets. Especially strong in high-friction industries where accuracy, compliance, and clarity matter.

Proven Impact: 360 Integrated Brand Campaigns

Oxford Properties – Global Capabilities Campaign

The Challenge
Launch Oxford’s first global brand campaign in an industry where brand-level marketing is rare.

The goal was to clearly articulate their end-to-end platform across investment, development and management, while reinforcing leadership in sustainable investing and corporate excellence, without reverting to conventional corporate messaging.
We led strategy, creative direction, production and full campaign rollout.

Oxford’s largest production to date, the campaign was filmed across 14 locations and resulted in 46 video assets, blending cinematic brand storytelling with executive thought leadership. We built a unifying narrative framework that showcased both the scale of the platform and the people behind it.

- A refreshed website and dedicated landing experience
- A year-long organic social programme
- Precision-targeted paid LinkedIn
- Premium programmatic placements via DV360

Our media architecture balanced reach and precision, targeting institutional investors, private equity, developers and C-suite leaders. Creative and targeting were continuously optimized using live performance data, ensuring sustained visibility and efficient delivery across channels.
The Execution
The Impact
The campaign exceeded awareness and engagement targets while establishing Oxford’s first global brand benchmarks.

Beyond performance metrics, the campaign unified Oxford’s global narrative, strengthened credibility with institutional stakeholders and created a scalable brand system for future enterprise communications.

20M+

impressions

143.5K

clicks

87K

website sessions

38%

web engagement
rate

2:01

average session
duration

$0.46

CPC

+28%

growth in monthly
web sessions

Frequently Asked Questions About Video Marketing

You get senior creative leadership and strategic clarity without the cost and complexity of hiring full-time or committing to a traditional AOR. It is designed for brands and agencies that need high-impact direction, fast.

Yes. WM Creative bridges strategy and execution so the work stays aligned from concept to final deliverables.

Absolutely. Fractional leadership is built for collaboration. We can plug into your current workflow, bring structure to the creative process, and help your team ship stronger work without disruption.

Mid-sized brands, marketing teams, and agencies that need enterprise-grade thinking, clean execution, and a creative partner who can lead when the stakes are high.

READY TO Work ON Your next big idea?

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WM Creative