Svante - Redwood

Launching the world’s first carbon capture gigafactory.

Svante built Redwood to manufacture carbon capture filters at industrial scale. The GO25 launch had to show investors, partners and employees that Svante was ready to lead on a global stage.

The audience was mixed: investors and partners in the room and watching remotely, employees, and press. The story was technical, the timeline was tight and access to the site was limited.

We built the launch around one creative idea, Organic Meets Tech: natural forms and engineered design in the same frame, to reflect a climate company built on engineering.

85+ assets for one event.

The work covered everything on screen at GO25:

• Main event films telling the Redwood story at the scale of the facility.
• Executive messages from partners including Chevron, Samsung and GE.
• Motion branding loops built from carbon molecules, leaf veins and digital networks, running on screen between sessions.
• Screen packages and interstitials for every stage transition and presentation.

We combined original footage, archival material and custom graphics, working directly with Svante’s leadership on each piece. Every asset came from the same modular system, so a CEO message, an ambient loop and a main stage film all looked like one event.

A launch the press called a generational leap.

Coverage from Business Wire to World Energy described the launch as a “generational leap forward” for carbon capture.

The films and executive messages played to stakeholders on site and remote, and the event rallied Svante’s employees and partners around the Redwood milestone.

^{CLIENT: SVANTE}

^{AGENCY: SSS}

^{Creative Director: Will Murphy}

^{Executive Producer: Hussain Alladin}

^{Executive Producer: Salman Sajun}

^{Producer: Regina Izquierdo Robles}

^{Director: Will Murphy}

^{Director of Photography: Dan Barham, Aaron Nathanson}

^{Production Manager: Curtis Binkowski}

^{1st AC: Xavier Colamarco}

^{Sound: Eugene Ko}

^{Swing: Oliver Smith, Nigel Joycey, Rohit Ajitkumar}

^{Editor: Will Murphy, Andy Kloske}

^{Motion Graphics & VFX: Bob Holt}

^{Post Sound: Anthony Abbatangelo}

^{Post Colour: Kristina Mileska}