Svante - Redwood

Making history with the world’s first carbon capture gigafactory.

‍To launch Svante’s groundbreaking Redwood facility, we turned a complex story of industrial innovation into a cinematic experience.

Through film, motion branding, and event content, we helped the climate-tech pioneer inspire global partners, investors, and audiences, signalling a new era of scalable carbon capture.

The Redwood launch carried immense weight. It had to do more than announce a facility—it had to prove Svante’s readiness to lead on a global stage.

The event needed to:

• Inspire investors and partners
• Rally employees
• Capture the public imagination

All while translating a deeply technical story into an emotionally resonant experience—delivered under tight timelines and with limited access to the site.

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What was at stake? Investor confidence. Public trust. The momentum behind a world-first milestone.

‍Our Approach: Turning Complexity into Cinematic Clarity

Our guiding principle: “Organic Meets Tech.”
We merged natural forms and futuristic design to mirror Svante’s science-driven sustainability mission.

From cinematic storytelling to immersive branding, our approach unified every moment of the launch experience:

• Main event films captured the scale and emotion of the Redwood story.
• Executive messages from Fortune 500 partners (Chevron, Samsung, GE) reinforced Svante’s global credibility.
• Motion branding loops visualized carbon molecules, leaf veins, and digital networks—keeping the brand alive between sessions.
• Screen packages and interstitials created seamless transitions across every stage and presentation.

Through agile collaboration with Svante’s leadership, we blended original footage, archival material, and custom graphics into a cohesive, cinematic system.

Over 85 custom assets were produced, forming a modular system that scaled across all event content—films, CEO messages, ambient loops, transitions, and branded graphics.

Every piece aligned with Svante’s “Organic Meets Tech” identity, ensuring visual and tonal consistency across formats, audiences, and platforms.

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The result: one unified brand experience that moved seamlessly from stage to screen.

The GO25 launch marked a turning point for Svante and for the carbon capture industry.
Media outlets from Business Wire to World Energy described it as a “generational leap forward,” while investor and partner confidence soared.

Global stakeholders—onsite and remote—were inspired by the films and executive messages.
Internally, the event galvanized employees and partners alike, signalling Svante’s evolution from innovation to scaled impact.

The Redwood launch wasn’t just a factory opening.
It was a proof point that industrial-scale carbon capture is here.

^{CLIENT: SVANTE}

^{AGENCY: SSS}

^{Creative Director: Will Murphy}

^{Executive Producer: Hussain Alladin}

^{Executive Producer: Salman Sajun}

^{Producer: Regina Izquierdo Robles}

^{Director: Will Murphy}

^{Director of Photography: Dan Barham, Aaron Nathanson}

^{Production Manager: Curtis Binkowski}

^{1st AC: Xavier Colamarco}

^{Sound: Eugene Ko}

^{Swing: Oliver Smith, Nigel Joycey, Rohit Ajitkumar}

^{Editor: Will Murphy, Andy Kloske}

^{Motion Graphics & VFX: Bob Holt}

^{Post Sound: Anthony Abbatangelo}

^{Post Colour: Kristina Mileska}