Kids Help Phone

Commercial
Client
Kids Help Phone
Role
Creative Director
Use
Broadcast • Digital • Social
Kids Help Phone

Stories that meet young people where they are.

A series of short films created with Kids Help Phone to connect with Indigenous youth across Canada. Each story reflects everyday moments of resilience, isolation, and hope - showing that help is always within reach.

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We built the stories from everyday realities, quiet moments that speak volumes.

Each film centres on a different youth perspective: a caregiver carrying too much, a teen feeling unseen, a Two-Spirit person finding affirmation.

Visually, the tone is intimate and cinematic - handheld cameras, natural light, and layered soundscapes that mirror life at home. The result feels less like a PSA and more like a glimpse into real life: lived-in, empathetic, and true.

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The campaign reframed Kids Help Phone as a service made with Indigenous youth, not just for them.

Shared across communities and social platforms, the films helped spark conversation around mental health and belonging - reminding young people that no matter the moment or the weight they carry, help is always there, 24/7.

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CLIENT: KIDS HELP PHONE

AGENCY: 5S

SVP, Client Strategy - Jeffrey Caruk

Executive Director, Creative Services - Robyn Tollar

Creative Director - Will Murphy

PRODUCTION

Director - Will Murphy

Director Of Photography - Jon Elliott

Grip/Swing - Jake Bernstein

1st AC - Jordan Wanakamik

Gaffer - Clint D'souza

Sound recordist - Eric Anderson

Props Stylist - Mauro de Souza

Hair & Make Up Artist - Michael Elliott

Photographer - Ian Maracle

Production Trailer Driver - Mike Negus

Music - Adrian Harjo

Editor - Jamin Taberez

Colourist - Kevin Wu

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