


Stories that meet young people where they are.
A series of short films created with Kids Help Phone to connect with Indigenous youth across Canada. Each story reflects everyday moments of resilience, isolation, and hope - showing that help is always within reach.


We built the stories from everyday realities, quiet moments that speak volumes.
Each film centres on a different youth perspective: a caregiver carrying too much, a teen feeling unseen, a Two-Spirit person finding affirmation.
Visually, the tone is intimate and cinematic - handheld cameras, natural light, and layered soundscapes that mirror life at home. The result feels less like a PSA and more like a glimpse into real life: lived-in, empathetic, and true.


The campaign reframed Kids Help Phone as a service made with Indigenous youth, not just for them.
Shared across communities and social platforms, the films helped spark conversation around mental health and belonging - reminding young people that no matter the moment or the weight they carry, help is always there, 24/7.


CLIENT: KIDS HELP PHONE
AGENCY: 5S
SVP, Client Strategy - Jeffrey Caruk
Executive Director, Creative Services - Robyn Tollar
Creative Director - Will Murphy
PRODUCTION
Director - Will Murphy
Director Of Photography - Jon Elliott
Grip/Swing - Jake Bernstein
1st AC - Jordan Wanakamik
Gaffer - Clint D'souza
Sound recordist - Eric Anderson
Props Stylist - Mauro de Souza
Hair & Make Up Artist - Michael Elliott
Photographer - Ian Maracle
Production Trailer Driver - Mike Negus
Music - Adrian Harjo
Editor - Jamin Taberez
Colourist - Kevin Wu