Kids Help Phone - Good2Talk

Good2Talk is a free mental health service for post-secondary students in Ontario available 24/7/365.

Through authentic, peer-to-peer storytelling, we created a campaign about Good2Talk's expanded resources, so students know they have a supportive community whenever they need it.

The concept stemmed from the idea of A Voice Note...

Good2Talk is here to listen to you. A voice note is an intimate form of communication when you need to get something off your chest.

The ambassadors articulate their experiences, feelings, and thoughts in their own words to their peers.

Through a blend of lifestyle and candid campus footage, viewers are drawn into the world of these students through the ups and downs of post-secondary life.

From attending classes and socializing with friends to moments of solitude and contemplation, the film shows their daily routines and how they feel along the way.

The piece concludes with a casual invitation, letting them know a friend is waiting: "Whenever you need us, we're Good2Talk"

^{CLIENT: KIDS HELP PHONE - GOOD2TALK}

^{AGENCY: 5S}

^{SVP, Client Strategy - Jeffrey Caruk}

^{Executive Director, Creative Services - Robyn Tollar}

^{Account Director - Sara Ammari}

^{Creative Director - Will Murphy}

^{Production Coordinator - Juliana Mansano}

^{Director - Will Murphy}

^{Director Of Photography - Tyson Burger}

^{Props Stylist - Mauro de Souza}

^{French Producer - Johanne Durocher}

^{Gaffer - Jarret Murray}

^{Grip - Spencer Johnston}

^{Make-Up Artist- Angelica Avendano}

^{Editor - Jamin Taberez}

^{Music & Sound Design - Frank Bell}

^{Colourist - Craig Harris}