Good2Talk is a free mental health service for post-secondary students in Ontario available 24/7/365.
It's an important service doing important work.
Through authentic, peer-to-peer storytelling, we created a campaign that highlights Good2Talk's expanded resources, ensuring students know they have a supportive community ready to assist them whenever needed.
The concept stemmed from the idea of A Voice Note...
Good2Talk is here to listen to you. A voice note is an intimate form of communication when you need to get something off your chest.
The ambassadors articulate their experiences, feelings, and thoughts in their own words to their peers.
Through a blend of lifestyle and candid campus footage, viewers are drawn into the world of these students as they navigate the multifaceted experiences of post-secondary life.
From attending classes and socializing with friends to moments of solitude and contemplation, the visual narrative offers a holistic glimpse into their daily routines and emotional landscapes.
The piece concludes with a casual invitation, letting them know a friend is waiting - "Whenever you need us, we re Good2Talk"
CLIENT: KIDS HELP PHONE - GOOD2TALK
AGENCY: AGENCY 5S
SVP, Client Strategy - Jeffrey Caruk
Executive Director, Creative Services - Robyn Tollar
Account Director - Sara Ammari
Creative Director - Will Murphy
Production Coordinator - Juliana Mansano
Director - Will Murphy
French Producer - Johanne Durocher
Director Of Photography - Tyson Burger
Gaffer - Jarret Murray
Grip - Spencer Johnston
Wardrobe Stylist - Angelica Avendano
Props Stylist - Mauro de Souza
Editor - Jamin Taberez
Music & Sound Design - Frank Bell
Colourist - Craig Harris